It thus needs to effectively communicate your brand promise, and elicit feelings of trust, confidence, and reliability. You need a brand identity to communicate your brand message, vision, mission, and what you offer that is of value to your audience.
Your choice and need for a business logo are dependent on your preference, industry, audience receptiveness, and/or design trend.īut that is not all. You need to give a face to your business brand so your customers and audience can associate with it.
A logo is a visual representation of your brand which can be denoted by a graphic image, symbol, or emblem.
